August 1962: Overview

August is the end of the holiday season at Stitchcraft, featuring transitional styles for the cooler days of September as well as a few more small, easy projects that can be worked on from the deck chair or picnic table. The “Contents” column on the facing page divides the adult garment patterns into the categories “First Autumn Fashions” and “Continental Designs”.

The “Continental Designs” comprise a colour-block pullover for men “from Vienna” in graded shades of green, a simple cap-sleeve, T-shirt-style jumper with a little Norwegian motif, and an “Italian design for late Summer” with bands of red and black intarsia in a diamond pattern. I wish they had used these for the colour photos instead of the bland white pullover on the inside front cover!

Loose-fitting, casual shapes and light, sunny colours dominate, exemplified by the apple-green cardigan, collared shirt-sweater and boatneck twin-set on the front and inside covers. Notice how much less fitted the August 1962 twin set is than, for example, this one from August 1960, not to mention earlier twin-sets from the 1940s and 1950s. The concept lives on, but the line has changed completely. Everything is hipbone-length with no or hardly any shaping.

Babies get a standard, but very pretty, lacy matinee coat and bootees, the “smart teenager” has a machine-knit pullover, and her little sister gets a “gay Rimple design” in the still-popular knitted terry-cloth look, so the whole family is taken care of.

Homewares are always big in the summer months, when many readers understandably didn’t want to hold bulky warm wool in their hands in hot weather. The bedside rug is obviously an at-home project, but the smaller projects could easily be taken along on a holiday. This month’s flower in the gladiolus, but there’s also an orchid spray and some forget-me-nots, along with two sewing patterns to embroider them on: a round baby shawl or this wonderful little girl’s dress. For once, you don’t even have to send away for the patterns, as they are geometrically quite simple — the shawl is just a circle, drawn directly onto the fabric with a pencil held on a length of string, and the dress is made up of rectangles with measurements given. I would love to make the dress! I just don’t think it would get worn, since it would only be for “dress-up” occasions, of which there aren’t going to be any for a while.

The back cover shows an interesting feature which took shape in the early 1960s issues: tapestry projects specifically for church use. In this case, there’s a runner and kneeler in shades of red and blue. If anyone happens to know why or if these colours or this pattern are significant in whatever type of Christian tradition, please feel free to tell me, as I don’t know anything about it. The rug, especially, does not say “church use” to me in any way that I can recognise and I could just as easily see it in a normal hallway.

This issue doesn’t stop! The “Readers’ Pages” offer two more very simple projects: a reprint of a young man’s waistcoat from 1957 and a stash-busting baby blanket from double crochet hexagons. And just when you think you’ve come to the end of the issue, here’s this incredible Alice in Wonderland-themed wall hanging in felt appliqué and embroidery:

I’ll close with this full-page ad for Patons & Baldwins wools, showing a newly married couple decorating their home. The happy bride is instructed to

Look after him well. Find out what he likes, and why. See that his clothes are well kept and well pressed. Learn to cook his kind of food. Learn to knit his kind of sweater…

While I’m certainly not surprised that a 1962 advertisement would speak to women like that, I do find it interesting to compare the early and mid-1960s ads — which take on this type of “you exist to please your man” language more and more throughout the years — with those from the 1950s issues, with their much more independent picture of womanhood. Many of the knitting patterns in the earlier issues are explicitly designed “for the office” and most of the advertisements portray women living active, interesting lives in their comfortable shoes and unbreakable skirt zippers. In the wonderful tampon ads (that sadly disappear around the late 1950s), they don’t even let “problem days” stop them from doing anything! In contrast, the full-page P&B ads starting up around this time always feature a man or child with the woman in question and the text is inevitably some variation on “you must do this to please your man.” I had always thought of the 1950s as being a much more repressive time for women that the 1960s, when roles began to change, but judging from Stitchcraft (which, to be fair, is quite conservative both fashion- and otherwise), the earlier part of the decade is more of a backlash than a progression.

I don’t know what project to make from this issue and I still have so many WIPs, both for this blog and otherwise. Maybe a nice, easy flower embroidery on a vegetable bag?

September 1961: Overview

IMG_2772“Knitting with an Autumn Theme” is the motto of this month’s Stitchcraft from September, 1961. Knowing that September is the month where many knitters take up their needles again after not wanting to handle wool in the hot summer, I would have expected a “bumper issue” with extra ideas, new fashions from Paris, more colour photographs and so on. Not the case! It has more or less the same mix of “chunky”, bulky garments and easy homewares that we saw in the summer issues.

Not that that’s bad, of course (though bulky is not andIMG_2773 probably will never be my style). The kid’s coat looks cosy and fun to wear, and the “gay sweaters for him and her” in a Norwegian-style pattern are warm, practical and unisex. I imagine the boatneck collar on an unshaped front must scratch horribly across the neck, though.

There are more men’s garments than usual: a wide-collared “sports sweater” and an elegant crossed-front pullover with twisted-rib details on the pockets and borders. The former is meant to be worn for “golf, country walks and all the week-end jobs in the garden”. I’m guessing the plants in the garden will grow better if you wear a shirt and tie under your sweater while working on those week-end jobs, as it will make them feel important and worth dressing up for. Maybe I should try it — I’m terrible with plants.

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Collars, V-necks and checked patterns are still in fashion, as seen on the comfortable, yet elegant cardigan suit and the cardigan in a familiar three-colour slip stitch pattern. Terry-towel-like Rimple is still going strong, featured here in a cardigan for larger sizes.

Babies get a bonnet and jacket in the same bramble stitch pattern as last month’s coat and July’s dress (“Part 3 of our Layette”) as well as a vest and pilch (underpants/diaper cover) and small children get machine-knit slacks to match the blazer. Hooray for warm legs, finally!

If all of that sounds underwhelming, we haven’t even gotten to the housewares… The knitting and crochet projects focus on using up scraps and “leftovers” to make either a cushion, a stuffed puppy toy or some utterly goofy egg cosies. Needlewomen (sadly, they don’t write “embroideresses”, which would be more entertaining) can make floral cutwork mats or a cushion, or a “Vintage Parade” of early-20th-century automobiles. There’s a tapestry hassock for church-goers and the last of the Zodiac-themed projects — this month’s sign is Virgo.

I almost gave up on this issue, as there just wasn’t anything that inspired me… but then there was this rug! This utterly 1960s, easy enough for me to crochet, fringed and polka-dotted rug that would look marvellous underneath my vintage, Danish Modern coffee table and, if made in the right colour, would perfectly match my embroidered cushion from the January 1960 issue. I love it! Rug wool in skeins isn’t really sold anywhere these days, but I’ve got a solution for that that I think will work.

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Stay tuned for the result… and the “special bumper issues” with “extra features in colour” that are promised for October and November.

April 1960: Overview

coverapr60“Already there is talk of holidays” says the introduction to the April 1960 issue, “and whether it’s to be the sea, country, sight-seeing or sailing, you can’t go without your holiday hand-knits.” At the same time, spring and April mean Easter, with lots of opportunities for hand-made accessories and knickknacks.

For knitters, there is a larger variety of wool weights and styles than in the last couple of issues. Houndstooth and checked patterns are still going strong — look at that great jacket on the front cover! — but lace and Rimple designs are offered too, and garments for babies, toddlers, and adult men and women.

For the patient, there is a cute 3-ply top and a shirt in cotton crochet yarn at 12 stitches to the inch. (This is the only type of cotton yarn I’ve ever seen featured in Stitchcraft, but usually it’s used for making doilies or other fine crochet items.)

For those who prefer to actually get their garment finished before the summer holidays start, there are “partner look” sailing sweaters, the houndstooth jacket on the cover, and pullovers in Rimple and Big Ben yarns. Rimple will continue to not be my taste in terms of texture, but isn’t the model cute?

Easter embroidery is big, and around this time, Stitchcraft started to include designs for church accessories — hassocks and kneelers in tapestry or cross-stitch. For those for whom Easter is less of a religious experience, there are some great “Easter novelties” (cosies for teapots and toilets) and who could resist those gay kitchen ideas? Standard needlework ideas for the home include a fitted chairback and a lovely Persian-inspired cushion.

One thing that is really different in this issue is a sewing pattern, common in 1940s and 50s Stitchcraft but rare in the 1960s. It’s a very simple nightdress (for Easter and/or your holidays, of course) that is recommended to be made in “one of the easily laundered non-iron materials”, i.e. nylon or early synthetics.

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April’s celebrity “plug” is given to us by Jill Browne, the actress who played Nurse Carole Young on the soap opera Emergency – Ward 10, which aired on ITV from 1957 to 1967.  I have to admit I have never seen it, but it seems to have been quite progressive for its time, with Joan Hooley playing a female surgeon in an interracial relationship that was sealed with a kiss onscreen.

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On the back pages, it is the end of adventures for Good Teddy Bear and Naughty Teddy Bear, but they got two gay jerseys knitted for them in the end, so I think everyone was happy. Plus you can make your very own teddy bear to commemorate the series! The ads are for the usual things, except for this gem of a potty-training stool called “Bambino”, appearing for the first time.

My projects from this issue will be the 3-ply top and the appliqué goslings on a tea cosy. Happy Spring, everyone!